The site that best matches a subject or theme to the user’s query earns the highest keyword rankings. Thus, the main goal of SEO is to design a website that is about more than just the targeted keyword phrases.
A website is often a disorganized collection of disconnected content with no narrative. As a result, the search engines penalized such a site for competing terms. Keep your website concentrated on a single subject to achieve strong keyword results. It’s a complex topic that’s vital to SEO.
It was initially used to describe the process of organizing online material into “siloes.” Imagine siloes as chapters in a book, each subject or theme. This grouping is vital for SEO since search engines assign “keyword” importance to a page and the rest of the site with the most relevant content.
A highly rated website is based on the premise that a website should be organized like a PhD dissertation. A dissertation’s title, abstract, and table of contents are quickly identified, and the content is organized to support the dissertation’s main idea using references and footnotes.
Great websites are often hidden from significant SERP exposure due to a lack of organic search engine optimization or attention to clear subject relevance or siloing. This article describes a website’s underlying concept to improve search engine rankings.
The Importance of a Silo Structure
A silo structure seeks to provide your visitors with a comprehensive, one-stop shop for information on a particular subject. Once you have a silo in place, you can develop material such as videos, infographics, photos, and blog posts—published on your website or as guest blogs—to elaborate on each sub-topic. A silo structure is made up of several silos of content.
Suppose you have an HVAC installation business and a blog on different HVAC-related topics. Topics for your material might range from the following:
- In winters and summers, how to maintain your heating and cooling system in tip-top form
- How to spot common problems, such as clogged filters or ineffective heaters, as they arise.
- When and how to fix the issues that arise.
To construct a silo structure, all of these postings would have to be linked to a single page about a single overarching subject relevant to the company’s services. For example, when it comes to repairs and maintenance, one page may focus on the mechanical components of the heating and air-conditioning systems, while another page could include replacements.
To answer this question, you need a silo structure for your website. However, as a long-term SEO strategy, it’s one of the most acceptable ways to increase your content’s visibility in search results. Among the main reasons to do this are as follows:
1. Improved Content Organisation on Your Website: –
In a silo structure, information is grouped around a specific keyword or subject and then published as individual pieces. In the silo structure, each content cluster is anchored to a central landing page for a single umbrella subject.
So, to return to the HVAC example, a page devoted just to HVAC maintenance would be created. As a result, each cluster of themes would have a series of related content items.
2. Contribute to the crawling, indexing, and ranking of your website by search engines: –
If you write multiple high-quality articles on a single subject, you’ll automatically cover all of your keywords. These additional signals and context hints can help you rank better on search results pages, which Google uses to decide your rating.
Even more importantly, having a silo structure that focuses on one subject might help you rank better in search engines by indicating that this page is relevant for a specific term.
3. Increase the relevance of your content to get a higher ranking: –
Google is increasingly relying on artificial intelligence (AI) to produce search results that are more relevant than ever before. Instead of only matching keyword words, content postings should include lots of context for a subject and assist them in connecting with the user’s purpose.
For the first time in history, Google uses machine learning techniques rather than precise keyword matches to boost search results.
Let’s assume someone puts “Starbucks San Francisco” into the search bar. Google understands this user isn’t interested in finding out how many Starbucks there are in the city or when the first one opened. So a site near them is of particular interest at this time.
4. Internal Linking Adds Authority: –
Customers are more inclined to trust in you if you can demonstrate your knowledge via the creation and distribution of high-quality content. For example, imagine that you have many pages dedicated to sub-topics closely linked to your industry or company. This scenario shows clients that you have a great deal of expertise and are competent at handling their difficulties. – As a result, you’ll be able to gain customers’ confidence and establish your company as a reliable source of information.
5. Structure to Encourage Sales: –
People will go to you for information if your content serves as a virtual encyclopedia for your niche. In the process of moving from your blog entries to your product sites or contacting your organization to acquire services, they may be more inclined to purchase from you.
Important Elements in a Silo Structure
Many branches and sub-topics make the silo organization a little complicated. A silo structure is made up of various components, all of which must be present in some manner.
1. Topic Clusters and Supporting Posts: –
Topic clusters are sections of information that diverge from the main path and provide a subset of the main topics. For example, cluster material might include the advantages and disadvantages of asphalt shingles, metal shingles, and tile shingles.
In the future, search engines will employ links from cluster pages to the target page as an indicator of the website’s authority. Content silos are more likely to be ranked highly on search engines if more links to them from other websites.
2. Quality Outbound Backlinks: –
All of these supporting articles must have high-ranking authority outbound links. To search engines, this indicates that the information you’re providing is reliable and supported by relevant, high-quality material.
3. Target Page: –
After the home page, visitors are sent to service pages (also known as target sites) that focus on a particular subject. Let’s imagine, for example, that your company provides remodeling services for residential properties. Roofing, renovation, and landscaping are all examples of target pages. The silo structure is built on these pages.
4. Internal Linking: –
It’s now time to make sure that these supporting articles are appropriately connected back to the content silo page and other supporting pages. The importance of internal linking can’t be overstated in the context of search engine optimization. This demonstrates to Google that you are an expert in your field. As a bonus, it helps search engine bots identify the most relevant content on your site.
The landscape of search engine optimization (SEO) has evolved dramatically in the last several years. With Google’s increasingly complicated algorithm and AI-based technologies, you can no longer depend on classic content marketing approaches. Today, the structure is everything, and silo structure is the way to go in site design.
Search engine dominance and company expansion may be achieved using a silo structure approach in your internet marketing strategy. However, we can assist if you want to rank higher in the search engine results pages (SERPs) and attract more organic traffic to your site. Aside from local SEO and web design, we also provide content marketing services. Enquire now about how we can assist your company in enhancing its digital tactics by scheduling a virtual consultation.