Google Page Experience Update
Google always surprised developers by its new and exciting algorithms. Recently, Google has announced a new ranking algorithm, which is page experience that will determine the users’ web page experience. Now the question is, will this algorithm impact website ranking or SEO? Of course, Yes! But the highlight is- it will be incorporated in 2021. To spread awareness, that’s why Google has released this news six months beforehand. If you are reading this blog means you are curious to know about this new surprising, challenging algorithm. In this blog, we are going to tell you everything about this new algorithm that will roll out in 2021. So, let’s get started.
What is page experience?
Just like user experience, page experience is how your users perceive your web pages. It means Google considers the website on the search results whose page experience is good. This new algorithm will create a big shift in SEO. The sole purpose of this Google page experience algorithm is to consider those sites which offer seamless end-users’ experience. However, this new algorithm uses existing ranking factors like responsive, UI/UX, safe browsing, mobile-friendly and unique content.
What are the core web vital?
Google has defined a set of matrices, which is known as Core web vital. It is used to calculate the users’ experience. If you want to come in the ranking of Google, you have to focus on three factors: good user experience, fast loading, and visual stability. To achieve long term online success, we have to optimize the users’ experience. Whether you are a marketer, developer or a business owner, if you are running a site, then from 2021, you have to work on the page experience. Site owners can use the Chrome UX report to identify the users’ experience. In addition, Google is working on the core web vital that will allow users to view real customers’ insights.
Following are the core web vitals
Largest contentful pains
It determines the time a web page takes to load. Ideal time is 2.5 seconds or faster. You will know how your web page is consuming time to load when you run the URL on this tool. If It takes more than 2.5 seconds, you have to work on the UI/UX and other website aspects to improve the speed loading.
First input delay
It determines the interactivity of the website. An ideal measurement is less than 100 seconds. This tool focuses on the responsiveness of your site. You can know how long it takes to get a response from the users on your site. Again it’s not a new tool, but it matters the most in the upcoming algorithm.
Cumulative layout shift
This matrix calculates the visual stability of the page. An ideal measurement is 0.1 seconds. It will be more effective if the visual stability is less than 0.1 seconds.
Make sure, your site doesn’t contain any malicious or duplicate content because these things can harm your site and brand reputation as well.
As you know, the strictness of Google towards the website and content is increasing day by day. If you want to sky-rocket your site, you have to help the reputed and experienced digital marketing service company because an experienced and passionate team of digital marketers can work as per the Google instructions.
How do we prepare for this update?
Following are some resources that will help you in optimizing the page experience
Reduce your page loading time
One of the most significant factors that help you achieve the top 10 Google search results ranking is loading time. If your website gets quickly loaded, within 2.5 seconds, it can accelerate the ranking rates. Users easily get frustrated from the slow websites and never return. So, it is advisable to optimize your site loading time if you want to improve page experience.
Offer unique and relevant content
Users come to your site to read the content. If it is not available up to the mark, then they easily switch to your competitor and might not come back. This will decrease your page experience score and show a negative impact on the ranking. So, it is very important to add the unique, well-researched, and engaging content on your site.
More than 80% of users access the sites from the mobile. So, it is important to optimize your site for mobile as well. Make sure the graphics look good from mobile, loading time is low and content fonts are readable. However, this technique we have been considering for a ranking factor, but we are encouraging you to consider it because it will affect the page. experience score. You can even hire the best digital marketing service that will design a responsive and mobile-friendly site.
The website must be secured
Another important factor that can affect the page experience score is security. Users are likely to visit the sites that are encrypted and secured. Non Secure sites are considered authentic, and Google doesn’t crawl them. If you offer a safe browsing experience to your users, then there will be a chance google considers your site in the search results.
Interface: Clean and uncluttered sites have the potential to retain the audience’s response. If the interface of your site is user-friendly, high-quality based graphics designing based, and engaging then there will a chance of increasing average visiting time. So, create a site that looks beautiful, and offers high engagement to the users.
The page experience algorithm is like some other algorithms (mobile-friendly, UI/UX, and so forth). But, if all the web pages have issues, they can all be impacted and reduce the site’s ranking. So, from 2012 developers and digital marketing services have to keep an eye on each factor that is used to improve the users’ experience.